01 / Momentum
Revenue over time
Current Previous
Revenue falls from $5.5K to $5.3K across 10 plotted intervals, compared with the previous period.
Marketing performance dashboard / Automated insights
Performance, translated
into the next move.
A portfolio demonstration that connects campaign evidence to budget, creative, and funnel decisions without burying the reader in reporting noise.
03 simulated businesses15 sample campaigns180 days per campaign
Cost per click$0.69-0.8%
Click-through rate1.5%+3.9%
Click-to-conversion rate2.6%-1.8%
Cost per lead$13.28-0.4%
02 / Decision intelligence
Repair the funnel
AI Decision Room
A simulated analyst that connects performance signals to budget, funnel, risk, and testing decisions.
69/100
Active-view decision indexStable-0.6 pts modeled momentum
Active-view thesis
Ceramic coating near me is the clearest eligible conversion opportunity; 30-minute transforms is the first acquisition campaign to validate.
Revenue moved down 2.4% against a 0.4% decrease in spend. Rebooking email is the efficiency leader, but its list-limited economics should not be treated as broad paid-media scale capacity.
Efficiency
805.72× active-view ROAS
Momentum
50-2.4% revenue change
Demand quality
70$13.28 CPL
Mix resilience
7543.3% largest share
High decision evidence
340 active-view attributed conversions · Ceramic coating 151 / 30-minute transforms 18 · matched 30-day comparison · heuristic demo index, not a profitability benchmark
Briefing questionsInterrogate the active analysis without a chat interface
03 / Allocation & efficiency
See where the media mix earns its place.
Switch the lens without adding another wall of charts.
04 / Campaign ledger
Every campaign, ranked with context.
Sort the core decision metrics; expand a row for supporting evidence.
| Channel | |||||||
|---|---|---|---|---|---|---|---|
| $478 | $10,154 | 21.23× | $3.83 | 5.9% | |||
| Retargeting | $1,228 | $10,812 | 8.80× | $9.90 | 8.5% | ||
| Google Search | $3,894 | $23,156 | 5.95× | $14.11 | 4.5% | ||
| $1,986 | $4,617 | 2.32× | $23.09 | 3.2% | |||
| TikTok | $1,416 | $2,768 | 1.95× | $21.14 | 1.0% |
05 / Campaign face-off
Compare efficiency and scale side by side.
The selected business, period, and filters remain applied.
VS
$3,894Media spend+175.0% A vs B$1,416
$23,156Revenue+736.5% A vs B$2,768
5.95×ROAS+204.2% A vs B1.95×
$14.11Cost per lead-33.2% A vs B$21.14
Strategy verdict
Ceramic coating leads on both revenue and efficiency, with ROAS 204% stronger than 30-minute transforms. Scale in measured steps so the comparison remains valid.
06 / Behind the dashboard
Designed to demonstrate strategy and implementation.
The businesses and performance data are fictional. The analysis engine recalculates weighted KPIs from the active view, separates scalable acquisition from lifecycle efficiency, and maps the evidence into scenarios, tests, and decision guardrails.
01Sample media data180 daily records per campaign
02Metric modelWeighted ratios + comparisons
03Decision modelScenarios + measurable guardrails
04Dashboard + PDFOne consistent report model
Current build
Next.js, TypeScript, Tailwind CSS, Recharts, deterministic sample data, and client-side PDF export.
Attribution note
Revenue is simulated last-click attribution. Rates are recalculated from totals and never averaged.
Future-ready
The same normalized schema can later accept Google Ads, Meta, TikTok, email, GA4, or an AI API.