Zeeshan
Shakeel
a marketing portfolio, in four stages
Digital marketer, marketing myself. This is the funnel: my method, from stranger to customer, top to tip.
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01 / 04 · Awareness · 1/2
Get seen
I'm Zeeshan Shakeel: digital marketer across the full stack. Social commerce and listing optimization, lifecycle email in Klaviyo, GA4 measurement, paid search and display, and AI-assisted creative ops. Three countries raised me; the feed finished the job.
EST. 2003 · Brand · Content · Growth
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01 / 04 · Awareness · 2/2
Where attention begins
A1
Positioning & market intel
Positioning starts as research: listing data, search trends, share of voice, and the gaps competitors leave open. The output is one sentence a stranger repeats without being asked.
A2
Hook rate & creative testing
The first three seconds decide watch time, and watch time decides reach. Hooks get built as hypotheses, shipped as variants through an AI pipeline (Seedream, Higgsfield, Photoshop, Lightroom), and judged on thumb-stop and hold rate.
A3
Distribution & channel logic
Reach is engineered per algorithm: TikTok ranks retention, Instagram ranks shares and saves, Amazon ranks conversion, email ranks relevance. One launch becomes five native executions, each scored on its own KPI.
“Nobody scrolls back for average.”
02 / 04 · Interest · 1/2
Get felt
Curiosity converts. Dashboards set the brief, creative answers it, Klaviyo times the send, and the algorithm takes a side. Analytics in, instinct out.
145%
TikTok profile growth
8+
Campaigns shipped
10
Certifications
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02 / 04 · Interest · 2/2
The toolkit
- 01Social & content
- 02E-commerce ops
- 03Email marketing
- 04AI content pipelines
- 05Analytics & ads
Certified ×10
Google Ads · Google Analytics · Meta · IBM · Stukent · IAE Green Shield · LinkedIn Learning
Education
California State University, Northridge
B.S. Business Administration, Marketing · Minor in Management · Class of 2027
Taylor's University · Kuala Lumpur
American Degree Transfer Program · 2023
Beaconhouse · Karachi
GCSE O Levels, Cambridge · 2020
Karachi → Kuala Lumpur → Los Angeles. Three countries, three markets, one instinct for what stops a scroll.
03 / 04 · Desire · 1/3
Get wanted
Story earns the click. Proof earns the meeting. You're three stages deep, right on schedule: if I can move a stranger this far for myself, picture a product with a real budget behind it.
The builds ↓
03 / 04 · Desire · 2/3 · The builds
The builds
Click a build for what it actually does
- 01Turns a business brief into a complete campaign report across 11 sections: strategy, persona, funnel, budget, ad copy, social, email, landing page, KPIs, A/B tests, and launch plan
- 02Ad copy respects real platform limits with live character counters: 30-character Google headlines, 90-character descriptions, plus Meta and TikTok formats
- 03Five demo businesses spanning coffee, laundry, fitness, med spa, and ecommerce floral, each written to its own goal, audience, budget, and challenge
- 04Every section closes with the strategic reasoning behind it, and the plan copies to clipboard or exports to PDF
- 05Built AI-ready: one generation seam swaps the curated data for a server-side model call without touching the interface
- 01Turns a business brief into keyword clusters, an editorial queue, page metadata, and a sequenced 30-day plan
- 02Classifies every keyword by intent: informational, commercial, local, or transactional, then maps it to a funnel stage and a priority
- 03Adapts the whole plan to the business model, whether ecommerce, local, or B2B
- 04Writes title tags and meta descriptions, and proposes internal links with the anchor text to use
- 01Private studio that runs locally: it learns a voice from saved posts and a profile, then writes LinkedIn posts and comments in it
- 02Three drafts per run, each with a different hook and a shootable picture idea, plus a refine loop for tone and length
- 03News mode searches the web and builds the post around a real recent story
- 04Carousel builder with three themes, editable slides, PDF export, and the caption written to match
- 05Style library, custom content pillars, and a history that tracks the posting streak, with data kept on the machine
- 06The version linked here is a demo build of that studio: every screen is live and editable, the drafts are pre-written rather than generated, and nothing leaves the browser
- 01Turns 180 days of campaign data into budget, creative, and funnel recommendations across three models: local lead generation, high-consideration retail, and subscription commerce
- 02Recalculates ROAS, CPC, CTR, CPL, and click-to-conversion from filtered totals instead of averaging ratios, which is where most dashboards go wrong
- 03Decision Room turns the active view into an executive thesis with the evidence shown, driven by a deterministic analysis model
- 04Protect, Balanced, and Growth budget scenarios for the next 30 days, each with visible assumptions, modeled ranges, and guardrails
- 05Risk register, validation tests, and a three-page PDF export that inherits the active filters, running on demo data with a schema ready for Google Ads, Meta, TikTok, and GA4
- 01Turns a brand brief into a strategic 30-day content plan across Instagram, TikTok, and LinkedIn
- 02Maps six content pillars first, then drafts the hooks, captions, and CTAs against them
- 03Balances the publishing rhythm across the month rather than stacking posts onto dates
- 04Exports to CSV and print-ready PDF, and keeps the plan between sessions
Five working apps, designed and built end to end: strategy, search, social, analytics, content
03 / 04 · Desire · 3/3 · The experience
The work
Click a role for the résumé receipts
- 01End-to-end AI content pipeline: Seedream and Higgsfield generation, Photoshop and Lightroom finishing, feeding imagery and short-form video for skincare launches
- 02Performance analysis across 4 dashboards: TikTok Shop, Shopify, Instagram Insights, Amazon Seller Central, turning data into decisions that lifted TikTok profile views 145%
- 038 cross-channel campaigns spanning organic social and Klaviyo email, tuned to each platform's audience and algorithm
- 04Product launches across 3 storefronts: Shopify, TikTok Shop, Amazon, paired with email campaigns, site updates, and optimized listings
- 05Studio product photography and Instagram Reels for launch content across social and the direct-to-consumer site
- 01Promotional campaigns for recruitment and chapter events, planned with the executive board and marketing team
- 02Filmed and edited Instagram video content: 15,000+ organic views among CSUN students
- 01Platform strategy across internal teams and 5+ influencer partnerships, content calendars aligned with revenue goals
- 02Led targeted campaigns measured against 5+ KPIs, growing online sales and engagement
- 03Audience research analysis that lifted trend-aligned content views 25%
- 01Client communications across email, phone, meetings, and demos for 100+ orders, resolving 95% of client concerns
Plus: a Careem advertisement with a 5-person crew · a 1st-place business pitch at Eureka 2.0
04 / 04 · Action · 1/2
Get chosen
The bottom of the funnel is where decisions live. Yours takes one click:
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